Middle East Downstream Week

Pre-conference Workshop: Monday 13th September 2010


mHealth Academy
Bringing mobile healthcare from theory to reality

The mHealth academy is a comprehensive interactive workshop, designed to lead you through the complexity of planning, piloting and launching a commercial mHealth product and service.  The sessions are led by leading experts with proven experience of mHealth programme deployment.

Register for the pre-conference academy sessions and you will gain access to four 90 minute workshop sessions, each combining demonstrations, business planning exercises and role plays. The sessions will start promptly at 10am and will finish at 5pm. Refreshments and lunch will be provided. The mHealth academy is limited to a maximum of 40 attendees to ensure interactions and personal attention, so book now to ensure your place!

10:00- 11:30     Introduction to mHealth

• Overview of the healthcare landscape
• Addressing the role of mobile technology in the healthcare ecosystem
• What is the state of the mHealth market and what are the current and future opportunities?
• Establishing the mHealth ecosystem and the role of each stakeholder – operators, clinicians, regulators, NGOs, public – private partnerships, software developers, vendors

11:30 – 13:00    Developing a business model for your mHealth offering. Is there a universal mHealth business model?

• How to assess market opportunities – looking at the needs of both established and developing markets
• Devising a market entry strategy and building a revenue model
• Using revenue and cost models to build a realistic business plan
• Business and partnership models: how the stakeholders work together, costs and revenues for each party
• Assessing which are the most profitable services to deliver via mobile through subscriptions, cost-savings and efficiencies

13:00 – 14:00     Networking lunch

14:00 – 15:30    Strategies for developing and implementing mobile healthcare services

• Planning the service, IT systems and backbone of the network
• Selecting the right vendors and technology partners
• Starting to build and roll out services
• Building the healthcare service and organisational structure

15:30 – 17:00     Running you mHealth services and attracting a wide customer base   

• Building an attractive marketing plan and strategy
• Gaining consumer confidence with remote healthcare services
• Ensuring quality of service and patient care
• Addressing key security, ethical and privacy issues within the mHealth ecosystem and opening up the data channel to increase health services delivered via mHealth
• Optimising your service and adding additional services

Go to Conference Day One at mHealth 2010 Conference