Middle East Downstream Week
Conference Day One
Conference Day One: Tuesday 14th September 2010
08:15 Registration & morning refreshments
08:50 Official conference welcome address & speed networking
09:00 Chairperson’s opening address: The dawn of a new era for healthcare
- Dr. Karim Taga, Managing Director, Arthur D. Little, Austria
09:10 Special keynote opening address: The implications of mHealth in improving global healthcare
- HMN began in 2005 as the first global partnership focused on strengthening health information systems. HMN and its network of partners engage in a variety of work highlighting how accurate, reliable information leads to effective decision making resulting in better health outcomes. HMN has a single strategic goal - to increase the availability and use of timely and accurate health information. To achieve this goal, HMN identifies strategies for HIS development and strengthening, supports countries in implementing HIS reform, and increases knowledge about global public goods through research, technical innovation, and sharing lessons learned.
Dr. Nosa Orobaton, Deputy Executive Secretary, Health Metrics Network, World Health Organisation, Geneva
09:30 Transforming medicine through the convergence of science, medicine, engineering and technology
- The West Wireless Health Institute is one of the world’s first medical research organizations focused on fostering an unprecedented convergence of science, medicine, engineering and technology. Its primary mission is to cut health care costs by identifying, creating, validating and commercializing the use of wireless technologies to transform medicine.
Mitul Shah, Senior Director, West Wireless, USA
09:50 What is the role of the operator in mHealth: Is it more than just a dumb pipe?
- Vodafone’s mobile health unit was established in January 2010. It will focus solely on mobile healthcare solutions and will work with other organisations including pharmaceutical companies and government organisations, to fully understand the need of healthcare professionals.
- Understanding the mHealth ecosystem and how the different components interact
- Where does the operator fit in the mHealth ecosystem?
- How can operator’s monetise healthcare services?
- Potential revenue models and revenue sharin
Joaquim Croca, Head of mHealth, Vodafone Global Enterprise, UK
10:10 Case Study: Orange-France telecom. mHealth, a global opportunity?
- Orange Healthcare is the health care division within the France Telecom group
- mHealth: among all the solutions, what are the actual markets?
- How will mHealth market be shared among players?
- What is the role of device manufacturers, of Telcos?
- Some feedback from Orange Healthcare
Thierry Zylberberg, Executive Vice President, Strategic Partnerships and General Manager, Health Business, Orange-France Telecom, France
10:30 Morning refreshments and networking
10:55 Making mHealth a reality: orchestrating the key players of the mHealth ecosystem
- Who are the industry players required to make mHealth work?
- What applications and devices are already available?
- Which applications are being developed?
Jihad (Jay) Srage, Vice President and General Manager for Middle East, North Africa and Central Asia, Qualcomm, USA
11:25 The importance of mobile health and how it can assist with improving health outcomes
- Introduction of mobile phone applications and the business case, covering primary and secondary care
- Success of mHealth in New Zealand and how it assisted with achieving Ministry of Health Targets
- Case study of mHealth applications in New Zealand
- The impact that technology can have on developing countries globally
11:45 Patient Centric Healthcare Systems - Asia’s Chance to Leap Frog the West
- Rapid Growth Needs Better Healthcare
- Metropolitan Hospitals – Beacons of Excellence or Health for the Few?
- Rural Healthcare
- lifewatcher’s Healthcare Cloud Platform Offers a Solution
James Nakagawa, Founder & CEO, Mobilehealthcare Inc
12:05 Panel Discussion: Bringing clarity to the mHealthcare ecosystem - outlining roles and responsibilities
- How different players in the industry can work together and establish better relationships to further mHealthcare and deployments
- The role of government in devising mhealth strategies and how can governments do more to make investment more attractive in mhealth?
- Challenges of securing long term financial investment and rolling out end to end mHealth solutions
Mitul Shah, mHealth Alliance, United Nations Foundations
Joaquim Croca, Head of mHealth, Vodafone Global Enterprise
Thierry Zylberberg, Executive Vice President, Strategic Partnerships and General Manager, Health Business, Orange-France Telecom
James Nakagawa, Founder & CEO, Mobilehealthcare Inc
12:45 Networking lunch
14:00 Healthcare on the frontline: Saving lives through effectively using Mobile Health for Medical Stability Operations
- How can healthcare on the frontline be improved by mHealth and telemedicine?
- The limitations of providing healthcare on the frontline
- mHealth in action: Case study from Afghanistan
COL Ron Poropatich, MD, US Army, USA
14:05 Panel discussion: Fighting diabetes with mobile devices
- How is 3G helping fight diabetes?
- What devices and applications are available at the moment?
- What support infrastructure is required?
- What elements are required for the right business model?
Clint McClellan, Sr. Director, Business Development, Qualcomm, USA
Plus Senior Representatives from: MedApps, Entra Health and Dexcomm
14:40 mHealth lessons learned during the past 10 years and key opportunities going forward
- How the evolution of mHealth over the past decade has defined future opportunities
- Clinical study: Results showing the importance of using mHealth in disease management for patients and clinicians
- Case study: how the risk of serious complications from diabetes can be reduced by 9% via wireless diabetes management
- How mHealth will increase business for mobile manufacturers and operators, all with a recognized positive impact on economic growth
Sophia Selenius, RN, B.Sc. CIBE, Managing Director, RegPoint Ltd
15:00 Text to change case study: Combating HIV and AIDS through using education and testing in Uganda and Kenya
- Text to Change (TTC) is a non profit organization and was founded in 2006. Text to Change develops ICT systems in developing countries on mobile education quizzes, sms adherence of medication and various other mobile telephony tools.
- Using SMS messaging to reduce the number of HIV/AIDS infections through education
- Motivating people to get tested for HIV/AIDS
- Reducing HIV/AIDS related stigma and discrimination
Hajo Van Beijma, ICT/Finance Manager, Text to Change, Uganda
15:30 Afternoon refreshments & networking
16:00 Building your business case for profitable mobile health deployments in emerging markets
Dr. Ruchi Dass, Council Member, Healthcare, Gerson Lehrman Group, India
16:30 Panel Discussion: Visualising the future of mHealth: what hope can it provide in the future for delivering essential health services?
- How can current mHealth services be developed to provide essential good quality remote healthcare management?
- What obstacles are currently prohibiting large scale deployments for mHealth, and how can these be overcome? =
- Driving innovation in mHealth: where does this need to come from?
- What is the future for healthcare on mobiles, and how will it evolve?
Dr. Ruchi Bhatt, Council Member, Healthcare, Gerson Lehrman Group, India
Hajo Van Beijma, ICT/Finance Manager, Text to Change, Uganda
Ahmad Jubbawey, CEO, Vensa Health
17:45 End of conference day one, networking drinks reception
































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