Middle East Downstream Week

Conference Day Two: Wednesday 15th September 2010

08:30    Registration & morning refreshments

09:00    Chairperson’s opening address & market overview

            Brian Dolan, Editor & Co-founder, mobihealthnews, USA



09:20    Unifying mHealth and ensuring interoperability and a global service through standards creation and certification and the role of regulation

• Outlining the current interoperability challenges facing the mHealth industry
• How can the ecosystem work together to ensure standards creation and interoperability?
• What is currently being done in the industry and by whom to create standards and certification?
• Does the mHealth Industry need regulating?
• What would the impact of regulation be on the mHealth industry?

          Chuck Parker, Executive Director, Continua Health Alliance, USA


09:50    Special Keynote case study: Changing lives in Africa through delivering vital healthcare services via mobile

Safaricom is a leading provider of converged communication solutions, operating on a single business driver that has a peerless understanding of voice, video and data requirements. They are a “one stop shop” for integrated and converged data and voice communication solutions. Safaricom with its countrywide network is the only network that can provide broadband high-speed data to its customers through its 3G network, Wimax and fibre.

• Safaricom: recognising that we will be only as successful as the health of the market in which we operate. Making a conscious decision to invest in improving the health of our subscribers and the country as a whole.
• Working together with like-minded partners from both the private and increasingly, public sectors. Becoming an active player in the healthcare space in Kenya.
• Preventive, curative, provision of health infrastructure and institutional support for both maternal and child health.
• Healthcare at the core of  fund-raising activities through a number of initiatives

          Betty Mwangi, Chief Officer - New Products Division, Safaricom


10:00     Delivering life changing access to medicine through mHealth in Afghanistan: Roshan, a case study

Roshan is the leading GSM cellular service provider in Afghanistan, with coverage in over 230 major cities and towns and over 3.5 million active subscribers. Roshan is dedicated to the reconstruction of Afghanistan by providing the highest standards of service, creating new businesses, training future leaders and developing entrepreneurial spirit.

• Outlining the current healthcare system in Afghanistan
• Signifying the power of wireless technology to improve people’s lives and expand healthcare resources
• Using mHealth to improve access to medical diagnoses, treatment and training.

          Shainoor Khoja, Director of Corporate Affairs, Roshan


10:20    Delivering life changing access to medicine through mHealth in Afghanistan: Roshan, a case study

• Roshan is the leading GSM cellular service provider in Afghanistan, with coverage in over 230 major cities and towns and over 3.5 million active subscribers. Roshan is dedicated to the reconstruction of Afghanistan by providing the highest standards of service, creating new businesses, training future leaders and developing entrepreneurial spirit.
• Outlining the current healthcare system in Afghanistan
• Signifying the power of wireless technology to improve people’s lives and expand healthcare resources
• Using mHealth to improve access to medical diagnoses, treatment and training.

          Shainoor Khoja, Director of Corporate Affairs, Roshan, Afghanistan


10:50     Morning refreshments and networking

11:10    Launching an mHealth service providing a central platform for blood glucose and blood pressure measurements via the handset

            Juergen Pillinger, New Business Development, Orange Austria, Orange
          


11:40     The future of mHealth in the MENA region and implementation models

• STC is the leading national provider of telecommunication services in the Kingdom of Saudi Arabia. The company is working continuously to fulfill and satisfy the market requirements, keeping pace with the emerging technologies in the telecommunications sector and satisfying its customer's needs. STC has put in its consideration that, this is the way to reinforce its position and identity in view of a changing world where the role and usage of telecommunications became more significant.
• Addressing low income people in MENA countries (including Gulf) and their powerless to face high health care expenses
• The demographic population distribution (very heterogeneous) in most MENA countries, particularly Gulf countries due to their desert geography and to their nomadic cultures
• Mobile technology solutions to effectively deliver healthcare services

          Mohammed Jamoussi, Senior Consultant, Saudi Telecom, Saudi Arabia


12:10     Panel Discussion: Will the major internet players end up dominating the mHealth space?

• What role does the internet have to play in mHealth? And can it be reduced?
• Is it inevitable that the major internet players will end up dominating the mHealthcare space?
• How can start-ups ensure that they survive and stay competitive against the dominant mobile and internet players such as Google, Microsoft and Nokia?
• What is in it for YOU to partner with the major internet players?

          Dr. Karim Taga, Managing Director, Arthur D. Little, Austria

          Kristin Tolle, Senior Research Program Manager, Healthcare, Microsoft Research, USA

          Juergen Pillinger, New Business Development, Orange Austria, Orange


12:40     Supporting mobility in Aging Society; A New infrastructure of Ubiquitous Sensor Network

• An overview of Panasonic products for healthcare
• Mobility as one of the most important healthcare issues in aging societies
• Why a new ubiqutious sensor network social infrastructure is needed
• mHealthcare application for eldery; case study from Iwamizawa, Japan

          Mr. Max Miwa, Director, Tokyo R&D Centre, Panasonic Corporation, Japan


13:00    Networking lunch

14:00     What is YOUR business case for mHealth and how operators can increase revenue through providing mobile health services

• Is there a ubiquitous business case for mHealth that can be adopted at a local, national and international level?
• What are the challenges of getting the business case right?
• When is the right time to invest, and how can you maximise the opportunity?

          Mila Milenkovic, Head of B2B Partnership, Telekom Srbija, Serbia


14:30    Mobile healthcare services case study: Opportunities for GCC hospitals

• Exploring the GCC healthcare market
• Clinical challenges of implementing a mHealth service
• Strategic commitment to adding world class innovations
• Technologies and services available

          Dr. Mohammad Al-Ubaydli, Founder, Patients Know Best


15:00     Afternoon refreshments & networking


15:30     The potential impact of regulation on the mHealth industry

• Does the mHealth Industry need regulating?
• How far should this regulation go? Should individual apps be regulated and approved?
• What would the impact of regulation be on the mHealth industry?
• Would regulation differ from country to country, or could a global standard be achieved?

          Alison Bloch, Consultant



16:00    Closing the consultation: The role of Short Message Service (SMS) in sexual health result provision

• Patient acceptability and confidentiality guidelines
• Challenge to scaling up the service and the role of 'Libertarian paternalism'
• Evidence of impact on Chlamydia treatment & Follow-up to New Patient ratio
• Automation and expanding the role of SMS in sexual health care services

          Dr Anatole Menon-Johansson, Department Genitourinary Medicine, St Thomas' Hospital



17:00    Panel Discussion: Industry insight for start-ups - What makes a successful application?

• Developing a successful application – where do you start?
• Ensuring you are solving a problem rather than thinking you are solving a problem
• What investors are looking for from potential mHealth investments
• The current appetite for investments in mHealth
• Hints for YOUR strategy to attract (or make) investments, and for successful exits

          James Nakagawa, Founder & CEO, Mobilehealthcare Inc, Japan
          Daniel Ghinn, Director of Digital Engagement, Creation Healthcare, UK 
          Dr. Joel Selanikio, Director, DataDyne.org, Assistant Professor, Department of Pediatrics, George Town University, USA


17:45    End of day two and conference close


Register NOW for mHealth 2010 Conference