The hype surrounding mHealth is growing at a record pace, with several industry experts claiming that it will be the next major development for MNOs worldwide. Analysts have forecasted that the potential value of mHealth will reach US$10 billion within the next five years. The healthcare industry is expected to benefit from mHealth services through billions of dollars in savings. The pharmaceutical industry is already proving the value of mHealth services through revenue and brand protection. However significant questions remain around business models and the mHealth ecosystem. Mobile Health 2011 will bring together senior professionals at the heart of the mHealth evolution to drive the establishment of successful business models and to build a solid ecosystem. We aim to provide participants with the tools that they need to turn the industry’s predictions into a reality.
finalresized.jpg)
