Middle East Downstream Week

Pre-conference Workshop







Pre-conference Workshop: Monday 31st October 2011


mHealth Academy

Bringing mobile healthcare from theory to reality

The mHealth academy is a comprehensive interactive workshop, designed to lead you through the complexity of planning, piloting and launching a commercial mHealth product and service.  The sessions are led by leading experts with proven experience of mHealth programme deployment.

The mHealth Academy is a must attend workshop for anyone looking to deploy an mHealth programme or to simply optimise an existing service. It features a fully interactive format designed to ensure that you leave the event armed with all the advice you need to make your mHealth project a success!

Session 1: Building a successful mHealth programme: from concept to market

•    Framing mhealth’s value proposition and defining the “problem” statement
•    Stakeholder engagement and building a strong business case for mhealth
•    The governance structure needed to support the programme including regulatory and certification matters
•    Sustainability, ensuring an appropriate business model to sustain the programme
•    Design of mhealth solutions: the need to focus on usability, interoperability and enterprise architecture approach
•    Launching consumer health solutions in Singapore: what the personal health management (PHM) platform offers and funding options

Tikki Gee, Assistant Director, CIO Office, Ministry of Health Holdings Singapore

Session 2: Leveraging new technologies to ensure a successful launch of your mHealth services


Dr. Zakiuddin Ahmed, National Coordinator for eHealth, Federal Ministry of Health Government of Pakistan


Go to Conference Day One at mHealth 2011 Conference




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