Middle East Downstream Week
Conference Day One
Conference Day One: Tuesday 1st November 2011
CWF Plenary Session
09.10 Keynote presentation: harnessing the power of mobile money services and investing in community development to bring an end to poverty
Nasser Bin Obood, CEO, Etisalat
09.40 Keynote presentation: facilitating socio economic transformation in emerging markets through mobile lifeline services
Osman Sultan, CEO, du
10.10 Panel discussion: integrating mobile money and mobile health and to develop robust services for the 1 billion individuals lacking
- How to leverage the ubiquity of the mobile phone to offer financial services and healthcare provision
- The convergence of mobile money and mobile health: remote payment and settlement of testing, labs, remote diagnostics and encouraging
- savings towards medical procedures
- Understanding the synergies between the mobile money and mobile health industries – common objectives to transact securely, quickly
- and cost efficiently; build digital infrastructures and business processes to establish an ecosystem of mobile lifeline services in emerging markets
- Developing the business models and partnerships to offer integrated services , understanding the revenue opportunities for stakeholders
- whilst offering cost effective services to the consumer
- Future uses of mobile money for m-health and the impact of mobile health to spur demand for mobile financial services
Nick Hughes, Founder, Signal Point Partners & Founder, M-Pesa
Karim Khoja, CEO, Roshan
Osman Sultan, CEO, Du
Nasser Bin Obood, CEO, Etisalat
Abdul Malek, CEO, Zain Jordan & COO Zain Group
Sanjay Kapoor, CEO, Bharti Airtel
Michael Joseph, former CEO, Safaricom and Strategic Advisor, Vodafone Money Transfer
Mobile Health 2011
11:10 Morning refreshments and coffee
11:30 Opening remarks from the chair
Karim Taga, Managing Director, Arthur D Little
11:40 Smart Health - Facilitating Healthcare through Connected Communites
- Patient centric healthcare is not just desirable but critical. Making this possible is a responsibility that du takes very seriously
- The burden of increased healthcare costs on the community, scarce healthcare resources and rising consumer expectations is a strong business driver for change in delivery models. Innovative mobile and ehealth models are a need of the hour
- The epidemic like prevelence of chronic diseases in the region is a growing crises. Today effective remote moniotring of such conditions is possible, through innovative services, products and technology. Leadership is needed to sdopt models of care that allow human care providers leverage emerging technologies and make a difference.
- du acknowledges the stretgic role that telecom operators can play in bringing consumer communities and healthcare stakeholders together, and delivering connected healthcare, du is committed to this vision of a community that is focused on wellness and healthy living.
12:10 Mapping out the mHealth evolutionary path and forecasting growth and new opportunities in the industry
• Analysing the current status of mHealth on a global scale - how has it developed over the last 2 years and how evolved are current deployments
• From information services to personalised healthcare and wellness: what are the different mHealth applications currently being used and which are likely to be more successful
• How is the mHealth industry likely to grow over the next 5 years and what new opportunities, cost savings and revenues can the industry expect?
Herve Algrin, Sales Development Director, Orange-France Telecom
12:40 The Status of mHealth in India and identifying the main challenges and opportunties
• Examining the main drivers of the growth of mHealth services in India
• Assessing the healthcare landscape in India
• Identifying the challenges associated with deploying an mHealth service in India in terms of handset availability, illiteracy rates, technological awareness
• Developing strategies for the widespread use of mHealth services as a means to support Indian healthcare services
Prof. Krishnan Ganapathy, President, Apollo Telemedicine Networking Foundation, President Telemedicine Society of India, president, Indian Society for Stereotactic & Functional Neurosurgery
13:10 Panel discussion: Who will drive the mHealth industry?
This interactive session will offer key speakers and delegates alike the opportunity to share and debate their ideas on who is best placed to drive the development of the mHealth industry. The roles of the different stakeholders will be analysed, including MNOs, healthcare providers, vendors, pharmaceutical companies and patients/customers. Questions around who is most likely to benefit in the industry, who has a larger vested interest and what each of the stakeholders is likely to gain will be asked.
Panellists:
Manish Gupta, CIO, Global Healthcare
Prof. Krishnan Ganapathy, President, Apollo Telemedicine Networking Foundation, President, Telemedicine Society of India, President, Indian Society for Stereotactic & Functional Neurosurgery
Faisal F. Bin Zarah, Director Adajacent Services, Mobily
Jergen Pilinger, New Business Development, Orange Austria
Dr Adnan Abu - Dayya, CEO, Qu Wireless Innovation Centre (QUWIC)
13:40 Lunch and exhibition
14:40 Orange Austria case study: A successful mHealth programme 1.5 years on
- Introducing Orange Austria's mHealth service
- Overcoming the challenges that an MNO will face when entering the health system: what are the specific challenges and considerations
- What Orange Austria has learnt about mHealth to date
Juergen Pilinger, New Business Development, Orange Austria
15:10 Technology convergence & mobility in healthcare
15:30 Leveraging mHealth to increase eddiciency and reduce costs in the healthcare industry
- Calculating costs sttributed to the healthcare industry and identifying categories that could be reduced through the use of remote technology and information systems
- How wil the healthcare industry evolve over the next 5 years
- Understanding and overcoming the challenges associated with successfully introducing mHealth technology to a hospital or health practice.
16:00 Afternoon refreshments
16:30 How MNOs can monitise mHealth services
• Identifying the main drivers for the deployment of mHealth services by MNOs
• Pinpointing and overcoming the challenges associated with deploying a specialised service that is not a part of an MNO’s core business
• Developing an appropriate and profitable pricing model for you mHealth service that encourages services usage
Abdullah Butt, Advisor, National Disaster Management Authority, Prime Minister Secretariate Pakistan
17:00 Introducing m-Pharma: mHealth's thin-wedge or a new ecosystem altogether?
• Determining whether mHealth is living up to industry expectations
• Understanding how the pharmaceutical is securing a high ROI on the mHealth applications and innovations
• In what way do mPharma applications differ from traditional mHealth models in terms of supply chain visibility, enterprise transformation and IT-enabled business process transformation
Bright Simons, CEO, mPedigree
17:30 Closing Remarks from the chair
17:40 Close of conference day one
Mobile Money Awards
Following the drinks reception attendees are invited to join the Mobile Money Awards taking place at the same venue after Day 1 of the MHealth conference.











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