Middle East Downstream Week

• Identifying the specific patient requirement the specific patient requirements for your mHealth programme taking into account its purpose and aim
• Analysing the behavioural patterns of the patient group that you aim to target in terms of technological awareness, geography, age group, etc
• Demographics and behavioural patterns of typical mHealth users

Keith Nurcombe, Managing Director, O2 Health, Telefonica

09:40 Working with partners effectively to deliver easy to use commercial mHealth services for senior citizens

Michael Reilly, Director, Doro mHealth

• Escalating incidents of heart diseases has led to increased fatality due to myocardial infractions, particularly when the condition is not detected early
• Analysing Ephone’s patented mobile phone with integrated ECG and health monitoring functions
  With 98% correlation with precordial 12-lead ECG reading, Ephone’s healthcare

Eric Loh, CEO, Ephone International

10:40 Morning refreshments

11:10 Roundtable discussions
Delegates will break out into 6 different roundtable discussions. Each roundtable will be moderated by an industry expert.

Roundtable 1: How are patient’s perceptions of healthcare and technology evolving and how you can encourage them to adopt mHealth services?

Roundtable 2: How will the healthcare industry adopt mHealth services and what needs to happen to encourage healthcare professionals to adopt the different services?

Manish Gupta, CIO, Global Healthcare

Roundtable discussion 3: Given the complex nature of some of the emerging mHealth business models, who should fund the programmes?

Roundtable discussion 4: How important is the privacy and security of patients, and who out of the stakeholders should take the responsibility for this?

Roundtable discussion 5:  How can governments and NGOs help to drive the mHealth industry and how can they benefit from it?

Dr. Zakiuddin Ahmed, National Coordinator for eHealth, Federal Ministry of Health Government of Pakistan

Roundtable discussion 6: How can mHealth evolve to offer preventative and wellness services?

Juergen Pillinger, New Business Development, Orange Austria

13:40 Examining Singapore's personal health management strategy to engage people and communities through innovative consumer health technologies

• Presenting an overview of Singapore’s ehealth programmes and current state of development
• Understanding Singapore’s healthcare challenges and national personal health management (PHM) strategy to engage people and communities, to achieve national health goals
• Outlining the role of personal health technologies in enabling people and communities in the management of their health to achieve higher self efficacy
• Assessing the potential of mhealth and other consumer health technologies in a highly connected society like Singapore

Tikki Gee, Assistant Director, CIO Office, Ministry of Health Holdings Singapore

14:10 Establishing a successful mHealth call centre

Dr. Zakiuddin Ahmed, National Coordinator for eHealth, Federal Ministry of Health Government of Pakistan

14:40 Deploying mHealth services to actively support remote patient healthcare with increased efficiency and reduced costs

• Outlining the business case for deploying mHealth services to support and improve remote patient monitoring
• Understanding and overcoming the specific technological challenges of remote patient monitoring

Dr Sundaram Arulrhaj, President, Sundaram Arulrhaj Hospitals

15:10 Addressjing the need for patient privacy and security in order to ensure that you mhealth service is ethical and promotes customer loyalty

• Understanding the key challenges associated with storing personal and private data
• Analysing storage systems traditionally used by the healthcare industry transmitted in an efficient way
• Overcoming the challenges associated with keeping patient information completely secure and confidential – what is the implication of using the cloud?
• How demonstrating patient security and privacy can improve customer loyalty

Dr. Charles Alessi, MiHealth

Dr. Stansfield will discuss the highest priorities for m-Health and the most important revenue models for mobile technologies. She will describe the ‘Framework and Standards for Global Health Information Systems’ and its implications for mobile technologies in these settings. Dr. Stansfield will emphasize the importance of these technologies for transforming both private health and public health, with special attention to low and lower-middle income countries.

Dr. Sally Stansfield, Senior Associate Integrare, Advisor to Intelligence for Humanity

16:40 Creating standards and certification that promote interoperability throughout the mHealth ecosystem

• Examining how a lack of interoperability can impact the mHealth ecosystem
• Developing a strategy for defining and producing effective standards for the entire mHealth ecosystem
• What is the current status of mHealth standardisation and certification throughout the world?

Angela Single, Health and Wellness Innovation Lead, BT

17:10 mHealth in health information delivery: the Indian market

• Assessing the impact of mobile technology on Indian society: which services are particularly popular?
• Analysing the growth of mHealth as a health information delivery tool across the globe
• Examining the main challenges associated with health information delivery
• Addressing the specific considerations that different health information delivery projects must have when using mHealth as a dissemination tool in India

Geena Mary Skaria, Dept. Of Health Information Management, Manipal University